Emma Crist
June 21, 2016

The Internet has blessed us with yet another wacky and incredibly entertaining challenge, but this time it doesn't involve dropping freezing water over your head or ingesting heaping spoonfuls of cinnamon.

Dads are competing against one another to see how many Cheerios they can stack atop their sleeping babies. This is a real thing. Why? No idea. Is it incredible? Why yes, yes it is.

Allow us to introduce you to the #CheerioChallenge.

#cheeriochallenge

A post shared by Logan Thomas Sr. (@lthomas_5) on

 

It takes skill, it takes stealth, it takes agility. And it will take almost everything you have to keep from losing it.

DON'T..... MOVE #cheeriochallenge

A post shared by Lancer Brown (@lancerbrown) on

 

So far, a winner has not been officially named. But this guy might be the one.

10 hours later I think I broke the record

A post shared by Joey Brady (@joey_brady) on

 

Word on the street is licking, spitting, and/or gluing are all tactics that have been employed by cheaters to make the cereal hold together. We knew there had to be a trick.

But why does it have to be Cheerios and babies? And why are dads the only ones allowed in on this fun? That's what the moms (and now just about everyone else) are asking themselves, and things are officially getting out of hand.

These people clearly care nothing for the integrity of the game.

 

I guess there's some kind of #cheeriochallenge going on. Challenge excepted.

A post shared by Carl Markowski (@cmarkizzle) on

 

Pretty sure they missed the entire point, but you've gotta admit this is cute.

#cheeriochallenge #eyebrows #tash 😂🙄

A post shared by Kelly Gomersall (@kelly_fit2club) on

 

This is actually terrifying.

#cheeriochallenge

A post shared by RVid (@rvid) on

 

Is this like the reverse Cheerio Challenge?

#cheeriochallenge

A post shared by JLanier (@baublanier) on

 

Why stop with babies when you can use your fur baby?

 

Not Cheerios.

 

Still not Cheerios.

#cheeriochallenge a lo bestia

A post shared by Raquel Sastre (@raquelsastrecomica) on

 

Wut.

 

That's not how this works. That's now how any of this works.

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