How to Use the Scan-It/Cook-It™ Digital Features

America's Favorite Food isn't just the first cookbook from MyRecipes.com.  It's also the first cookbook with Scan-It/Cook-It™ technology.  Invisible watermarks in more than 130 images bring the recipes to life, delivering videos, bonus recipes, and other features directly to your smartphone.

Wondering how to use these special features?  It's easy.  Just follow these 3 simple steps:

1.  Download and open the Digimarc Discover app on your smartphone.  It's free and available at the iTunes store for Apple devices and at the Google Play market for Android devices.

2.  Position the phone 4 to 7 inches above any photo or box with a SCAN THIS label, as if you are about to take its picture.  Use the phone's camera flash if necessary.  If you have access to a Wi-Fi connection, downloads will be faster.

3.  Hold the phone steady for a second or two.  The app will click and buzz when it recognizes the image and then begin downloading the described feature directly to your phone.

 

WHAT TO LOOK FOR

Maroon labels like this one identify photos you can scan for bonus content:

 

 

Orange labels like this one identify boxes you can scan for bonus content.

 

WHAT YOU GET WHEN YOU SCAN

How-to videos that walk you through a recipe, step by step, so you know just what to do

Technique videos that show you a procedure, such as how to poach eggs or cut up a chicken

Collections of similar recipes, such as more chicken chili recipes or kid-friendly breakfasts

Weeknight Meal Planners with a menu and a combined shopping list for five weeknight recipes, including the one you just scanned

Expert answers to common cooking questions and an easy way to submit your own

A customizable online version of the entire recipe collection

 

HOW IT WORKS

Invisible watermarks embedded in the page act as portals to bonus content.  With the Digimarc Discover app, your phone recognizes the watermarks, opens the portals, and delivers the content.

 


Jul, 2012
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