Pour the salsa into a large nonstick skillet over medium heat. Cover and heat until warmed through.
Break 1 egg into a small dish and slide it gently into the salsa. Repeat with the remaining eggs. Season with the salt and pepper. Cover and cook to the desired doneness.
Divide the eggs and salsa among individual plates. Top with the avocado, sour cream, and cilantro and serve with the chips.