Preheat oven to 350°.
Unroll dough (do not separate into strips). Stretch dough to 18 inches in length. Coat dough evenly with cooking spray. Sprinkle with paprika, parsley, and chives, pressing gently. Cut dough in half crosswise; cut dough along perforations to form 16 breadsticks. Twist each breadstick; place on a baking sheet.
Bake at 350° for 15 minutes or until browned.