Place rolls, cut sides up, on a baking sheet. Lightly coat cut sides of rolls with cooking spray. Broil 2 minutes or until toasted.
Spread 1 tablespoon apple butter over each roll half. Divide turkey evenly among roll halves. Place 3 half-slices of bacon over turkey; sprinkle evenly with cheese. Broil 2 minutes or until cheese melts. Serve immediately.