Rebecca Longshore

The food editors of Time Inc. have launched @Food_IRL, an Instagram account and community created to bring honesty to the table and expose real food imperfections.

November 15, 2016

Go beyond the picture-perfect images to see food as it truly is—imperfect and fun. Join Time Inc. food editors as they bring a much-needed dose of reality to a food-obsessed nation. Share your photos with using #FoodIRL.

Wouldn’t it be amazing if our food life were actually like our Instagram food life? Perfectly composed dishes, impeccably stylish cookware, nothing ever burnt, no apron ever stained, never a blemish on our just picked apples, junk food- and plastic container-free. Here’s a little secret—our food life is as messy as yours. The Time Inc. food editors are ready to share what their meals really look like.

Today, we’re launching @Food_IRL, an Instagram community for people who love food, but who aren’t perfect.  We’ll show you the #nofilter secrets of the Time Inc. food world, from your favorite editors at Cooking Light, Real Simple, My Recipes, Health, Food & Wine, and Extra Crispy and more.

With Thanksgiving only days away, visit @Food_IRL daily to remind yourself that not all lattice crust pies have perfectly even strips, and even skilled cooks burn stuff. In turn, we promise to feature only honest moments from our kitchens, our shopping carts and our snack game (get ready for Doritos and ice cream, some times at the same time). It’s time we stop being polite, and start being real ;-)

Tag your own food moments at #FoodIRL, and together, we’ll create a comforting, funny, and most of all, real community around mealtime.

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