It's basically a strawberry milkshake
Last summer, right on the tail end of Millennial Pink fever, Starbucks made their “pink drink”—an acai iced tea and coconut combo that started as an internet sensation—an official menu item. Now, they may be ahead of the trend. In an announcement about their latest pink beverage, the Seriously Strawberry Frappuccino, Starbucks linked to a Glamour magazine article talking about trends on the Fall 2018 runways. In it, they name a successor to Millennial Pink: magenta.
In Eater’s article about the drink, they point out that, stylistically, Starbucks has been consistently behind the times: In 2016, they announced they’d serve their barrel-aged cold brew in mason jars, nearly a decade after mason jars became trendy. The aforementioned Pink Drink was woefully late to the Millennial Pink party. So, while it’s not clear if the Seriously Strawberry Frappuccino was created in response to the magenta trend, or if it was just a savvy realization by Starbucks’ PR people, it’s an interesting decision for the company to attach themselves so plainly to an emerging trend.
Whether you’re into the color magenta as a fad or not, there’s a very high chance you’ll be into the drink itself. Why? Because it's basically a milkshake. According to Starbucks, the drink “begins with a swirl of strawberry fruit puree, followed by the Strawberries and Crème Frappuccino base, which is a blend of ice, milk, and our strawberry infusion blend. The beverage is then finished with another layered swirl of strawberry puree and vanilla whipped cream.”
The color may be en vogue, but a strawberry milkshake never goes out of style.