Hangar 1 says its rosé vodka has notes of crisp apple, sweet pea blossoms, and a hint of oak on the nose
Rosé’s delicate pink color is enticing. The wine lightly whispers in your ear, “I could never hurt you.” But now there’s a vodka that comes with all of rosé’s calling cards that seems prepared to put rosé’s polite reputation to the test.
Hangar 1 Rosé Vodka—which according to Bon Appétit was released yesterday—isn’t just some pink-hued vodka. It’s rosé-flavored vodka that gets its notes and appearance from the use of actual rosé, reportedly a blend of Northern California Petit Verdot and White Meritage wines. “In working with neighboring vineyards and farms to source the grapes and fresh ingredients that create our core products, we were inspired to create a rosé vodka that celebrates local Golden State wine culture,” the brand says on its website. “Hangar 1 Rosé is a first-of-its-kind blend of our classic Hangar 1 vodka and real California rosé.” According to the company’s tasting notes, the results are “Floral with notes of crisp apple, sweet pea blossoms, and a hint of oak on the nose, with a silky and soft mouthfeel finishing fresh with hints of cranberry.”
All this sounds fine and dandy, and in fact a bit intriguing: Even if you’re not a vodka drinker, that constant, culturally-driven love of all things rosé makes this product pop. However, its Hanger 1’s thoughts on how it can be consumed that may raise some eyebrows. “Perfect for drinking with a group of friends in the afternoon,” the brand suggests. “A great refreshing alternative to wine.” Online alcohol retailer Reserve Bar states its “best enjoyed on the rocks or in refreshing cocktails such as a spritzer or sangria.”
Keep in mind, rosé vodka is still vodka, and it clocks in at a not-to-be-trifled-with 40-percent. Though a rosé vodka cocktail may be refreshing, if you’re planning on kicking off your afternoon with 80-proof rosé vodka on the rocks, you might want to cancel your dinner plans. However, on the bright side, at $32 per bottle, you’re at least getting plenty of rosé bang for your buck.
All that being said, give credit to Hangar 1 for apparently not just phoning this one in. Flavored vodkas can be incredibly cheesy, but this one sounds like it tries to bring more to the table than just being pink. Yes, part of what it may bring to the table is a rough morning the next day, but despite its mild-mannered appearance, rosé was always going to do that anyway.