Photo by Rebecca Firkser

Stock up on the limited edition toaster pastries ASAP

Rebecca Firkser
May 03, 2018

About a month ago, I wrote about how Pop Tarts might have been planning to relaunch their “Splitz,” a two-in-one limited edition toaster pastry flavor explosion. The news about the Pop Tarts had been leaked by an Instagram junk food-reviewer, and the pastries were called Pop Tarts “Mash Ups,” though they resembled early-2000s Splitz in every other way. Turns out, the news was true: Pop Tarts was in fact relaunching a two-in-one pastry, and they were even going back to the original Splitz name.

The flavors reported in the original story have stayed the same, and two of them have never before been made into a Pop Tart. The Splitz are Sugar Cookie and Brownie Batter, and Frosted Strawberry and Drizzled Cheesecake; Sugar Cookie and Frosted Strawberry have been a part of the Pop Tarts family for a while, while Brownie Batter and Drizzled Cheesecake are freshmen.

Photo by Rebecca Firkser

When the boxes arrived at the Extra Crispy offices, I’ll admit we were a little nervous. We try a lot of strangely-flavored breakfast foods around these parts, and some of them have even been Pop Tarts (yes, I remember you, Jolly Ranchers Pop Tarts, but I kind of wish I didn’t). When it comes to the Pop Tarts I voluntarily eat, I tend to lean towards fruit; strawberry, blueberry, cherry—you get it. So naturally I was feeling a little timid as I unwrapped the Sugar Cookie and Brownie Batter Splitz.

Photo by Rebecca Firkser

I needn’t have worried, because PSA: these things are good. Really good, in fact. The Sugar Cookie side of the pastry tastes exactly like a sugar cookie, because it was essentially just shortbread-y pastry dough and vanilla frosting. The Brownie Batter side was also surprisingly tasty; it reminded us a lot of boxed chocolate cupcakes. The pastry dough also had a pleasing saltiness, which cut the cloying filling right when you need it.

Photo by Rebecca Firkser

The Frosted Strawberry and Drizzled Cheesecake Pop Tart was really ten out of ten in the eyes of team Extra Crispy. The Frosted Strawberry Pop Tart has been my number one forever, so I may have been biased, but as my coworkers ate the pastry along with me, I could tell this one was just a home run. First of all, the pastry is graham-flavored with whole wheat flour and molasses, mimicking the graham cracker crust of a cheesecake, and it tasted genuinely good on its own. The Drizzled Cheesecake filling was thick and icing-like, stretched like marshmallow fluff, and tasted tangy and vanilla-y; paired with the other side, it was an extremely pleasing sensation.

You heard it here, folks: if you see Pop Tarts Splitz, get Pop Tarts Splitz. They’re only available for a limited time, and will probably last forever, so I recommend you stock up.

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