Photo courtesy of Lick Me I'm Delicious.

Why drink like a rube when you can inhale vapor?

Mike Pomranz
June 08, 2018

If the thing you hate the most about drinking isn’t the hangovers but rather the literal drinking part, a British booze brand is launching a new product that might be right up your alley: “gin mist”—a form of vaporized gin.

London-based gin and vodka brand Whitley Neill teamed up with an experimental events brand with the very experimental-events-brand-ish name Lick Me I’m Delicious to develop mechanical orbs that use ultrasonic vaporization to produce a steady stream of gin mist that can be sucked up through a straw. And yes, these giant silver balls with a glowing open ring in the middle look exactly like something out of a science fiction film: It’s like some Star Wars cantina-style action.

Adding to the intrigue, Whitley Neill suggests that this vaporized gin has another major advantage to it over the sippable liquid: Gin mist has zero calories. 

However, just because your gin is as light as air doesn’t mean it won’t still be imbued the characteristics you’d expect from the botanical spirit. In fact, this gin mist comes in three different varieties. You can go for Whitley Neill’s original Handcraft Dry Gin—billed as an “English gin inspired by South Africa” and made with juniper, orange, lemon, orris bark, coriander seed, angelica root, licorice, cassia, baobab and Cape gooseberry—or try a misty version of one of two flavored gins: Rhubarb & Ginger or Raspberry.

“Whitley Neill Gin leads the way when it comes to ‘ginnovation’ and the orbs create a way for people to try the different flavors in its purest form—with an intense cloud of floating inhalable mist,” Adam Georgiou, Whitley Neill’s brand manager, said in a statement.

However, if you want to try sucking vapor gin from a giant orb (and who doesn’t?), you’ll need to start planning ASAP. This new concept is being tested out tomorrow, June 9, from 5 p.m. to 10 p.m. at three different bars in central London. The original gin orb will be at The Grafton, the raspberry orb will be at the London Cocktail Club, and the rhubarb & ginger orb will be at Jerusalem Bar and Kitchen. Whitley Neill says that if this trail is successful, the brand will consider rolling out more of the orbs throughout the United Kingdom. 

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